This webinar marked Global Accessibility Awareness Day by exploring the importance of digital access and inclusion across the investment and savings industry.
With one in five UK adults living with a disability, the session highlighted that accessibility is not only a compliance requirement and the right thing to do, but also makes good business sense. By increasing access for people with differing abilities, organisations can benefit from new perspectives, greater innovation, and the opportunity to better serve a wider range of customers.
The discussion explored how the industry can do more to embed inclusive marketing in its broadest sense, including language accessibility, communications, websites, and both online and offline customer experiences.
Speakers
Introduction
- Linda Russheim, Founder, HT Financial Marketing and Inclusion in Finance Marketing Lead and Board Member
Panel discussion
- Sabina Jasinska, Global VP Sales and Marketing, StoneShot and Marketing Lead, Inclusion in Finance Disability Community
- Tim Roberts, Marketing, HSBC Asset Management and Co-Lead, Inclusion in Finance Disability Community
- John Dovey, Client Relationship Director, Paragon Customer Communications
- Cordelia Hughes, Sales Director, RWS Group
Audience Q&A
